For bakeries & cake makers
The morning case, posted before the ovens cool
Custom orders come from photos, and photos pile up faster than you can post them between bakes. Queue the week's cakes and case shots on Sunday night, and holiday order cutoffs announce themselves on schedule.
- ✓ Photograph every custom cake at pickup, queue them across the week
- ✓ Holiday order-deadline posts scheduled weeks ahead — no more last-minute panic orders
- ✓ Decorating process clips to TikTok, the glamour shot to Instagram
- ✓ Morning-case posts timed to the school run and commute
Where to post
Instagram sells the cake; TikTok decorating videos travel furthest; Facebook takes the custom-order inquiries from locals.
How often
5 posts a week — the case changes daily and cake content is never in short supply.
Post ideas that work for bakeries & cake makers
- 01 A 20-second piping or glazing clip — decorating is hypnotic
- 02 Today's case, shot before opening
- 03 Custom cake reveal with the brief it answered
- 04 Order-cutoff reminder for the next holiday
- 05 The 6 AM ovens-on shot for the early crowd
- 06 Flavor poll for next week's special
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