For restaurants
Tonight's special, posted while you prep, not during service
The worst time to post is exactly when you should — right before service, when the kitchen owns you. Schedule the week's specials, events, and dish shots during Monday prep and let them fire at golden hour.
- ✓ Queue slots at 11 AM and 5 PM — when people decide where to eat
- ✓ Shoot the week's specials in one session, schedule them day by day
- ✓ Event announcements cross-posted to Facebook and Instagram in one pass
- ✓ Slow-night specials scheduled for Tuesday, your quietest evening
Where to post
Instagram sells the plate; Facebook fills events and reaches locals; TikTok makes dishes travel.
How often
4–6 posts a week, timed to hunger — 11 AM for lunch traffic, 5 PM for dinner decisions.
Post ideas that work for restaurants
- 01 The steam-rising dish video shot at the pass
- 02 Tonight's special with price and one-line description
- 03 Chef's hands plating — process sells craft
- 04 Behind-the-scenes of a delivery day or market run
- 05 Staff pick: "what the kitchen actually eats"
- 06 Last-tables-tonight post for slow evenings
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