Instagram character limit and media specs
| Caption length | 2,200 characters |
| Hashtags | 30 per post |
| Images per carousel | 20 |
| Reel length | 15 minutes |
| Bio | 150 characters |
Platform limits change — verify against the official docs before betting a campaign on one.
Good to know
Captions truncate after roughly 125 characters in the feed — put the hook first. Links in captions are not clickable.
/ — over by
SawirPost's composer counts against each network's limit as you type — and when a draft runs over on Instagram, it can split into a thread at word boundaries instead of getting cut off.