Threads
Threads character limit and media specs
| Post length | 500 characters |
| Images per post | 20 (carousel) |
| Video length | 5 minutes |
| Links | One link preview per post |
Platform limits change — verify against the official docs before betting a campaign on one.
Good to know
Threads has no draft-saving in the app — scheduling ahead is the only way to queue content.
/ — over by
SawirPost's composer counts against each network's limit as you type — and when a draft runs over on Threads, it can split into a thread at word boundaries instead of getting cut off.